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Old 6th May 2007, 08:18 PM   #6 (permalink)
Ekka
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Join Date: Jan 2007
Location: Brisbane
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PR is a weird beast.

How it works.

If a site of pre-existing higher PR links to you it helps increase your PR. And vice versa.

If for example you link to a site of lower PR then Google thinks that site has more to offer or content that you dont have so devalues your PR.

Now this all works on averages and some other hidden BS we'll never know about.
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