Well, let you in a some info I check up on.
First off, I do not control Google. It does what it does, and to this day remains a bigger secret than KFC's herbs and spices.
It's very difficult to take on top SERP's with a thread rather than a website. So what I do is watch some of the threads here of our sponsors.
Now I notice that ranking up there is TreeZines for certain searches.
Results do fluctuate, and the net is fluid unlike print or Yellow Pages, makes it very sporting, sort of like shooting real game vs wood ducks.
tree surgery isle of man - Google Search 
You want performance?
You want results?
You want YOU #1?
Then what's holding you up, the tools are being laid at your feet, never ever has this been laid out better .... for nothing!
