Re: Why are you in the tree business? To say that you are in the business for the purpose of making money, is akin to saying that you are alive for the purpose of breathing.
Yes, a business (or person in the business) has to make money to stay in business, just as a person must breathe to stay alive. However, for your life or your work to be happy, productive or rewarding, you must believe that you are destined to serve a higher purpose.
We are in a service industry, therefore it is our purpose to be of service - to serve our clients. And I cannot think of a more honorable service then to be helping them in the care of their most valuable natural asset. |