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Old 8th February 2008, 04:01 PM   #9 (permalink)
Streyken
Semi-mature vigorous tree
 
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Join Date: Apr 2007
Location: Vancouver, BC
Posts: 203
Default Re: Sales Strategies and Tactics

My best sales device has to be honesty above all. I get more work from jobs I talk potential customers out of than I do from any advertising. I would estimate of my referrals, up to 25% come from people I haven't worked for, that is until they do eventually become a client.

When I give an estimate, I'm often competing against at least two or three other quotes; I'm seldom the cheapest. You wouldn't believe how often I hear, "Well no one else told me that." And even if they do get the cheapest quote, I'll often still get a referral because I took the time to talk to them. I won't do assessment work for free, but the customer needs to be informed and know their options, even if the option isn't you.
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