Re: Sales Strategies and Tactics My best sales device has to be honesty above all. I get more work from jobs I talk potential customers out of than I do from any advertising. I would estimate of my referrals, up to 25% come from people I haven't worked for, that is until they do eventually become a client.
When I give an estimate, I'm often competing against at least two or three other quotes; I'm seldom the cheapest. You wouldn't believe how often I hear, "Well no one else told me that." And even if they do get the cheapest quote, I'll often still get a referral because I took the time to talk to them. I won't do assessment work for free, but the customer needs to be informed and know their options, even if the option isn't you.
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Trimmin' bush and caring for flowers is good 'n' all...
but sometimes ya gotta let the big wood fly and pound the garden. |