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Originally Posted by af7850  I'm working on a totally new, unique sales method that I will implement this year. I am still putting the finishing touches on this, and so far it is turning out to be quite impressive.
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I'm very interested in hearing your input. |
Let us know later. It will be interesting to see if it's new, or just one that you had not encountered before. Sure no other business has every tried it?
The best part of my strategy now is that I do my own work or am at every project coordinating it. So I rarely loose work to competition, no matter who the company is. There are very few exceptions.
Basically, I guarantee that I will oversee or perform each project. There are many fine arborists here, but some of them cannot promise to perform the project themselves, or may not work in the field anymore. So I make sure that that issue gets laid on the table.
Its educating people to ignore sterling company reputations, and focus entirely on what they can get for their money. To a large degree, it short-circuits and neutralizes reputations, awards, association memberships, etc..
At the same time, I don't "knock" the other owners. I still point out that they are exceptional arborists, and to consider them if they will personally perform the work.
Someday when I'm older and do less of the work, this particular angle may not be as applicable. Then I'll lean more on the rest of my strategies. The ones I don't publicize.
Since every company and owner is different, it sure makes sense for each one to focus on a different approach, aside from just doing the job the best way they can. But for some people, that's exactly all they need. I knew one guy that remodled kitchens. And he never had to do any sales. He only needed about 12 customers per year. And just doing his job in the finest fashion was all he had to do. Sales was virtually absent from his business.