In my experience I can say people do have difficulty writing. Not knowing where to start or end, what to say, how to say it, will it sound right, what if etc etc etc.
Web pages are easily altered, edited, changed etc.
Some-one lands at your web page somehow. Most likely from either clicking on a link or searching something and your page came up.
So, they dont really want to know or care who you are. They want INFORMATION. If they were searching
stump removal they'd land there, in the first sentence or two read about how it works, maybe what size machine etc.
So, another example and one I dont do so I'm winging it here. You might have a title
Ohio FireWood Cutting and Sales. Notice how many bases I covered with that title?
Now remember, some-one searched, found that, now they want info and when they're sold on that info then they'll call you or email you and it's only then they really give a hoot who you are.
Here goes.
Quote:
Whether you have trees that need to be cut down and converted into firewood or you simply want to purchase premium dried firewood we can assist you.
As a tree service we have the opportunity to hand pick the hardest and best burning species for your fireplace or boiler. This means less smoke, more heat and a longer lasting fire.
Our firewood is cut into 18" lengths and split with a hydraulic splitter. For people who want to have their trees converted to firewood we offer this service on site.
With our firewood sales you can either order a delivery or pick it up yourself. The pricing is as follows.
1 cord $150
0.5 cord $90
Delivery within 25 mile radius of our location at Bla bla suburb Ohio is only $20, or alternatively you are welcome to picking it up and loading it yourself. Deliveries further out are priced individually, just ask us.
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Now for the not so net and Google savvy. The title
FireWood
I did checks, try them your self.
Google these
firewood
FireWood
fire wood
And you'll notice a big difference in SERP's, can be up to 2 million pages difference ... so I chose the lowest, means least competition.

In fact if you Google "ohio firewood sales only a mere 23,000 competing pages so to get a #1 to #5 here would be relatively PISS EASY!
Also, could happen this post gets ranked there now. LOL
So, get writing, focus on information and selling, you are a stranger to that person looking at your site and he's there for what you do not you!
